Reprinted from THE WALL STREET JOURNAL

FRIDAY, SEPTEMBER 30, 1994  Dow Jones & Company, Inc. All Rights Reserved.


A Clip Car-Phone Users May Flip Over

 NATURE ABHORS a vacuum. So apparently, does Motorola. But the big electronics maker could do more to fill it, says Garry Haltof.
The Rochester, N.Y. designer has plugged a hole he sees among accessories available for Motorola's bestselling Flip Phone, a pocket phone known as the MicroTAC. Mr. Haltof says there's no good-looking, well functioning cradle for people simply want to hang up their Flip Phone in their car.
A Motorola spokesman says this want "was anticipated from the beginning," and he points to Flip cradles set atop Motorola power amplifiers and hands-free dialing devices, both for the car. Mr. Haltof replies that the company over-looked the degree to which people also would want to use the Flip in their automobile.
As a result, he says, Motorola has nothing to offer for simple Flip Phone parking besides a cradle robbed form on top of one of its hands-free boxes. Trouble is, Mr. Haltof adds, this jury-rig is too large, awkward and homely.
Mr. Haltof hopes to bring his own cradle, which he calls the Flip Clip, to market by February. The $25 molded-plastic and rubber device is screwed into a car dashboard. Mr. Haltof has already sold a few through a store in Rochester. Rocco Vivenzio, a physician in Penfield, N.Y., says his Flip Clip holds his Flip Phone firmly, but not too firmly, on the jiggly dash of his four-wheel-drive pickup.
But Robert Schmacher, vise president at Gemini Industries, a Clifton, N.J., maker of cellular phone accessories, doubts there will be a large market for the Clip. "Most people are looking for a hands-free kit," he says.